Bose is bringing back earbuds priced at $99, featuring noise reduction technology. The new USB-C earbuds, which have been generating interest, are the first wired earbuds from Bose in 11 years. The announcement has been mentioned in Bloomberg News, WIRED, and CNET.com, with the latter indicating the new earbuds might prompt users to abandon their wireless alternatives. The Mac Observer and Robb Report Magazine have also covered the news.